After waiting months for CRTC approval, and after months of speculation about what plans Rogers had for The Score after purchasing the television side of the company in August last year, Rogers announced yesterday that The Score will be relaunched on July 1 as Sportsnet 360 – a 24-hour news service that will feature breaking news and press conferences along with live sporting events.
With the renaming comes “a new logo, sets, animation package, and enhanced ticker that combines the look and feel of Sportsnet with familiar elements of The Score brand.” Sportsnet 360 will be able to show breaking news and full press conferences so as to not break away from programming being shown on the other family of networks. Sportsnet 360 will also continue to be used for additional programming that won’t fit onto the Sportsnet regionals and Sportsnet One channels, as well as maintaining existing programming that The Score had rights to such as WWE and CIS football.
For those of you playing at home, this brings the total of channels under the Sportsnet banner to seven. While one could argue the four regional channels are for all intents and purposes one channel, it still gives Rogers and Sportsnet a significant edge over Bell and their two TSN channels. That said, even in the past month, both companies have used their over-the-air channels (City and CTV, respectively) to broadcast live events, as both fight to buy up as many sporting rights.
People of the Twitter seem to not be huge fans of the new name…
Sportsnet Two, Sportsnet News, SNational were just a few of the suggestions I saw, but I’m sure the fantastic readers of this site can come up with something better.
The full press release can be found below.