Just when you thought Rogers and Sportsnet couldn’t fill their schedule with any more hockey, here we are with an announcement that Sportsnet will broadcast the Canadian Women’s Hockey League’s playoffs and special events in a four-year agreement.
Let the record show this deal is only for a grand total of four games a year — three Clarkson Cup championship playoff games and one “special event” to be named later. The CWHL will also take pride of place on sportsnet.ca, with game scores being featured on the site for the first time ever.
It’s good to see more womens sports on television, even if it is only four games. I’m not going to lie, I had never heard of the CWHL until this announcement, but if Sportsnet can give them a bunch of new fans, then you could consider the deal a success.
“We couldn’t be more thrilled that Sportsnet is on board to be our official playoff and special event broadcast partner,” CWHL commissioner Brenda Andress said. “This deal means unprecedented exposure for the female game, with more fans getting the chance to see our talented players in action every season and not just every four years, which will inspire more young girls to lace up their skates and pick up a stick.”