Just six weeks after Rogers became the new national rightsholder for NHL games in Canada, Sportsnet has signed an eight year extension to broadcast its traditional anchor sport, baseball. Sportsnet’s new contract, which includes exclusive rights through 2021, looks very similar to the contract that just came to an end. Sportsnet will show around 300 MLB games each season, including the All Star Game and all postseason matchups. Financial terms were not released.
Rogers Cable has also added MLB Network to its offerings. It is available in Ontario on channel 415 and is on free preview through the end of April. Last year Rogers sponsored MLB Network’s application to became an approved channel in Canada.