CBC Sub-Licenses FIFA Soccer to Sportsnet

CBC and Sportsnet have a bit of history in teaming up to show international soccer. The two combined to broadcast last year’s Women’s World Cup from Germany. CBC has now signed a deal with Sportsnet that makes Sportsnet an official FIFA broadcast through 2014. Sportsnet is now the cable home to the upcoming 2012 Women’s U20, 2013 Confederations Cup, 2013 Men’s U20 World Cup, 2014 Women’s U20 (in Canada) and the 2014 World Cup in Brazil.

Here is the press release.

CBC today announced an agreement with Sportsnet which will provide Canadians with an unprecedented level of coverage of upcoming international soccer events including the 2014 FIFA World Cup Brazil™.

The sub-licensing deal will see Sportsnet carry matches of the competitions for which CBC holds Canadian broadcast rights under its agreement with FIFA. These include the FIFA U-20 Women’s World Cup Japan 2012, the FIFA U-17 Women’s World Cup Azerbaijan 2012, the FIFA Futsal World Cup Thailand 2012, the FIFA Confederations Cup Brazil 2013, the FIFA U-20 World Cup Turkey 2013, the FIFA Beach Soccer World Cup Tahiti 2013, the FIFA U-17 World Cup UAE 2013, the FIFA U-20 Women’s World Cup Canada 2014, the FIFA U-17 Women’s World Cup Costa Rica 2014, and the 2014 FIFA World Cup BrazilTM.

“This is an exciting arrangement which will ensure that Canadians are able to enjoy all of the action of ‘the beautiful game’ at its most prestigious level,” said Jeffrey Orridge, CBC’s Executive Director of Sports Properties. “CBC is committed to sharing the best in Canadian and international sporting events with viewers across the country, and this new agreement allows for broader coverage of these marquee FIFA tournaments.”

“Sportsnet is committed to providing fans with access to premium soccer content, and providing viewers with exceptional broadcast coverage,” said Scott Moore, President, Broadcast, Rogers Media. “We are thrilled to be part of bringing Canadians comprehensive coverage of the 2014 World Cup and other world-class FIFA events over the next three years.”

Under the agreement, Sportsnet officially becomes a licensed broadcaster of the 2014 FIFA World Cup BrazilTM.

This month, CBC connects Canadians to FIFA World Cup soccer as Team Canada’s first round of group play matches from the upcoming FIFA U-20 Women’s World Cup from Japan will be broadcast live on the network. Complete broadcast details are available online with completed matches available on demand via cbcsports.ca. Sportsnet will also be broadcasting matches from FIFA U-20 Women’s World Cup, beginning August 20. Please visit Sportsnet.ca for broadcast schedule.

13 thoughts on “CBC Sub-Licenses FIFA Soccer to Sportsnet

  1. As long as they dont use Sportsnet World, thats fine. Lets see how many games we’ll get to see that we wouldn’t have without the partnership.

  2. With these recent CBC-Sportsnet partnerships (FIFA, Rogers Cup), would you say that it’s more likely that CBC will sub-liscence to Sportsnet instead of TSN for the 2014 and 2016 Olympics?

    • I think there is a greater chance this time around. The CBC/Sportsnet relationship seems to be in the starting phases of a great relationship.

      • It makes more sense from one perspective: TSN already has a corporate network partner that broadcasts over-the-air (in as much as that phrase still means anything) while Sportsnet doesn’t, except for CITY.

        • Rogers are aiming to make Citytv available nationally (or at least as nationally as CTV) by the time they bid for NHL rights. A complete change of decision since Pelley took over. They own stations in every province except Atlantic Canada now. And considering the only stations here are CBC/CTV/Global, it is their last (and biggest) hurdle.

    • Maybe. They two don’t partner on the Rogers Cup. Those rights are sold separately (weekday and weekend packages).

      CBC will probably take the best deal. They have sub-licensed the first 2 rounds of the Canadian Women’s Open to TSN the past couple years as well. I’ve read that CBC is open to do business with both, depending on the situation.

      I mean, maybe CBC will want to sell some Olympic rights to TSN with CFL games coming back the other way. Who knows.

  3. This actually was not totally unexpected, I found out early in the year in a press release that this deal had already been done. Hopefully it will be something like we saw in 2006, where Rogers Sportsnet (at the time) bought the rights, then teamed up with TSN to broadcast the event. If I recall, the entire tournament was split down the middle with each network each showing 16 Group Stage Matches, 4 Round of 16 matches, 2 Quarterfinals, each network having a semifinal, with the exception of CTV (Because of the potential reach of viewers) get the Final, and Rogers Sportsnet airing the Bronze Medal Game (Because it acquired the rights 1st), with multiple replays of games across all the networks daily. Hopefully something like this can be worked out!

    • I wonder why Sportsnet is now just releasing the press release now.

      It makes it seem like the CBC is trying to start saving money to pay for those Olympic rights they just bought for 14 & 16.

  4. There was some i and t that needed finishing off, hence the late annoucement, plus, obviously, the Olympics kept everyone at Rogers busy. there is a rumour going around that CBC and Rogers or CBC and TSN will work together on a National NHL Package….

    • I think that Rogers needs CBC more then Bell needing CBC.

      Bell has CTV channels all over the country that can broadcast the games. Like CanadianSportsMedia said, Rogers is missing a channel in Atlantic Canada.

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