An average of 1.15 million viewers tuned into the 2012 MLB Home Run Derby last night on Sportsnet. Blue Jays slugger Jose Bautista lost to Prince Fielder in the final, which probably helped increase audiences over previous years. The Derby follows an upward trend for baseball on Canadian TV in 2012. It is up 23% over last year, while Blue Jays games on Sportsnet are up 22% over the same time period.
Here is Sportsnet’s press release.
MLB All-Stars weren’t the only ones hitting it out of the park last night, as Sportsnet’s broadcast of the MLB Home Run Derby Presented by Honda set a network record, attracting a record average audience of 1.15 million viewers (2+)*.
Audience levels peaked at 1.69 million viewers at 10:15 p.m. ET, as Blue Jays All-Star Jose Bautista was front and centre, swinging for the fences in the second round. Sportsnet’s coverage of the Home Run Derby aired on Sportsnet East, Ontario, West and Pacific, with record audiences tuning in to see Prince Fielder win his second Home Run Derby, with Bautista finishing second.
The 1.15 million average audience marks a 23 per cent increase over the previous highest audience of 938,000 viewers from last year’s 2011 MLB Home Run Derby on July 11, 2011.
As of the 2012 MLB All-Star break, Sportsnet is attracting an average audience of 603,000 viewers for its Blue Jays broadcasts, marking a 22 per cent increase over the 2011 season average audience at this time last year of 496,000.