Memorial Cup Audiences Up 28% from 2011

While NHL playoff ratings have mostly been down on CBC and TSN, the other major hockey event in Canada, the Memorial Cup, saw increases over last year. An average of 306, 000 viewers tuned in to the 9 games on Sportsnet, while I’m sure many others watched the local Shawinigan team play in TVA Sports in Quebec. The final, which went to OT, attracted an average audience of 575, 000 viewers.

Here is Sportsnet’s press release.

Sportsnet’s wall-to-wall coverage of the 2012 MasterCard Memorial Cup, which wrapped up last night with a riveting Championship Final decided in overtime, was one of the most-watched Memorial Cup tournaments in network history, featuring an average of 575,000 (2+) viewers tuning in to Sunday’s final and an average audience of 306,000 (2+) tuning into the full nine-game tournament broadcast on Sportsnet East, Ontario, West and Pacific.

The 575,000* average audience for the Championship Final marks a 7 per cent increase over the 2011 final, and is the second highest Memorial Cup Championship Final average audience in Sportsnet history. Audience levels peaked at 966,000* viewers at 11:01 p.m. ET during overtime. The largest Memorial Cup Championship Final audience was recorded in 2005 (806,000 viewers, 2+) during the 2004-05 NHL Lockout and featured Sidney Crosby’s Rimouski Oceanic.

Sportsnet’s coverage of the 2012 MasterCard Memorial Cup Round Robin (six games) attracted an average audience of 265,000* viewers, marking a 32 per cent increase over the 2011 Round Robin average audience of 201,000*. This was also the second-highest Memorial Cup Round Robin average audience in network history, with the 2005 Memorial Cup recording the most-watched Round Robin with an average of 531,000 viewers (2+).

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