Lin Propells Raptors Ratings

An average of 342, 000 Canadians watched Jeremy Lin’s debut in Toronto as the Knicks beat the Raptors 90-87 on TSN last night. Here is TSN press release.

Basketball fans cozied up to Canada’s Sports Leader on Val-LIN-tine’s Day as preliminary data from BBM Canada confirms an average audience of 342,000 viewers watched New York Knicks sensation Jeremy Lin sink a thrilling three-pointer with 0.5 seconds left on the clock to defeat the Toronto Raptors 90-87.*

Last night’s Toronto Raptors game marked the team’s most-watched game on TSN since April 2010. It also delivered the highest average audience for any Raptors game since the 2009-10 NBA season.

As Lin’s “LIN-derella” story continued, audience levels peaked at 571,000 viewers at 9:36 p.m. ET when the Knicks’ point guard secured New York’s come-from-behind win with a three-point shot.

Overall, 1.8 million unique viewers watched some or all of last night’s hoops match-up on TSN.

Tonight, the Raptors return to the hardcourt at home when they take on the San Antonio Spurs live at 7 p.m. ET on TSN2. TSN’s NBA package also includes exclusive coverage of NBA All-Star Weekend in Orlando, FL from Feb. 24-26.

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