Rogers Sportsnet has made the sports broadcasting acquisition of the summer, in my opinion. Sportsnet announced today that Scott Morrison will be joining the network this fall. Morrison will become Sportsnet’s executive producer of hockey. He will also appear as an insider on HockeyCentral, Connected and Sportsnet Radio. In addition, Morrison will write for Sportsnet.ca and Sportsnet Magazine.
Morrison was under-used at CBC. He should have been a regular on CBC’s Hotstove, instead of Glenn Healy or Mike Milbury. The iDesk segment was a joke, and its no wonder that Marek and Morrison left it for Sportsnet. Now that both are gone, CBC should just scrap the idea.
Morrison is the third member of Hockey Night in Canada to leave CBC this summer. Sportsnet also hired Morrison’s iDesk co-host Jeff Marek earlier this summer. Pierre Lebrun left CBC for TSN in July. CBC went from having two of the best insiders in the business in June, to have no insiders whatsoever now. They need to make a huge signing in the next three weeks, or their studio will have taken a step backwards this summer. CBC is lacking in good studio commentators, and these moves may mean we see more PJ Stock, which isn’t good.
Sportsnet now has a true insider who can compete with TSN’s trio of Lebrun, Bob McKenzie and Darren Dreger. This should give them some credibility on trade deadline day. Marek will be a great addition to that coverage as well. 6 months ago, I would have been completely against Sportsnet taking NHL rights away from TSN. Now I’m starting to warm up to it a bit.
Here is a quote from Scott Woodgate, Vice-President of News and Information Programming, Rogers Sportsnet:
Scott Morrison’s leadership and proven track record in hockey helps raise the bar on all four of our platforms. Adding him to our roster bolsters our ability to break news and to tell great stories.
And a quote from Scott Morrison:
I am pleased to be joining a great team. It feels like in many ways I am coming home again. I look forward to successfully growing the hockey brand on all four platforms.