TSN Left Out of NHL Broadcasting From 2014
Sportsnet has confirmed the deal this morning. Rogers will own the rights to every NHL broadcast in Canada, paying $5.2 billion for the next 12 years. Rogers will sub-licence games to CBC for Hockey Night in Canada, playoffs and the Stanley Cup. CBC will no longer be the only network showing hockey on a Saturday night with City now in the mix (see graphic on right). Rogers has the exclusive window to broadcast any Canadian team on a Wednesday, Saturday or Sunday. TVA Sports will have French-language coverage.
“Hockey No Longer Lives Here” will presumably be TSN’s new tagline next fall. That after TSN lost NHL TV rights to CBC and Sportsnet. The news first surfaced when Bob McKenzie tweeted that two networks had acquired the new NHL national television contract that takes effect next season. That tweet, from hockey’s best insider, flew in the face of everything that everyone has reported in the past week. As recently as this morning, publications had reported that the NHL would sell smaller packages to CBC, TSN and Sportsnet to maximize exposure and revenue.
Well, it turns out that somehow TSN has missed out as McKenzie has now confirmed that CBC and Sportsnet have picked up NHL rights for 12 seasons beginning next fall. While more information will probably become available in the morning in terms of which network will broadcast which games. According to reports CBC will keep most of what they have now. Sportsnet will replace TSN as the national cable broadcaster, with Sunday night the likely landing spot for an exclusive weekly broadcast. Sportsnet will also likely have one exclusive conference final.
Steve Ladurantaye of The Globe reported Monday that CBC will like pay around $200 million per year. The Globe article also stated that the CBC could lose $175 million in advertising revenue without the NHL. So, it is clear that even at a $200 million pricetag the CBC would have been out almost as much money without broadcasting the NHL as it is paying the hefty fee the NHL is requesting to show games.
In another report earlier Monday, Chris Botta of Sports Business Daily reported that all three networks would get a slice of the NHL pie. In the piece Botta reported that TSN was likely to retain Wednesday Night Hockey and add the All Star Game. With the recent developments it is unclear whether Sportsnet will offer national broadcasts on Wednesday night or whether CBC or Sportsnet will show the All Star Game. Botta projected that Sportsnet and TSN’s deals would be worth over $125 million combined, which means Sportsnet likely paid upwards of $150 million for exclusivity.
In losing TSN, the NHL has lost a partner that revolutionized broadcasting of the league. Day-long trade deadline and free agent coverage were TSN innovations. As was TV coverage of the NHL draft and even the All Star Game fantasy draft. The NHL also loses TSN’s in-game coverage, which featured award-winning broadcasters like Chris Cuthbert, James Duthie and Bob McKenzie.
However, the bigger loss is undoubtedly for TSN. It’s not the end for TSN, as some were quick to project. They still have CFL and curling locked up in long-term contracts (which, yes, a lot of people do watch). TSN also has the World Juniors locked up for a decade in a new contract that kicks in this December. The NHL can live without TSN because the network will still bid aggressively in 12 years. That’s in comparison to CBC, who probably would be out of broadcasting hockey for good if they had lost NHL rights for over a decade.
So, to recap. TSN has the CFL through 2018, Season of Champions curling through 2020 and World Juniors through 2023. Those are the most valuable sports properties in Canada outside of the Olympics, NHL and NFL. The Canadian Hockey League will also sign a new contract in the coming year, which TSN is probably now very interested in.
TSN will have to worry about an exodus of its esteemed hockey talent following this season. Is there room for both Chris Cuthbert and Gord Miller at a network with no weekly national hockey broadcasts? I doubt it. Miller has worked at TSN since 1990 and called World Junior games since 2002; however, Cuthbert is TSN’s most valuable voice since he also calls the Grey Cup. I wonder if Miller and Ray Ferraro are a natural choice for Sportsnet’s primary broadcast crew. Another question is where will James Duthie go? Surely not back to SportsCentre. While he’d make sense at the helm of TSN’s CFL coverage that would come at the expense of long time TSN employee Dave Randorf. Maybe he’ll follow the example of fellow highly-touted TSN employees Dan O’Toole and Jay Onrait and look south of the 49th.
Remember the night of November 25th, 2013 everyone. It is a landmark in Canadian sports broadcasting that could lead to Sportsnet becoming the top-rated sports network in Canada. Of course this landmark is really just the latest occurrence in a trend that began in 2010 when Scott Moore left CBC and Keith Pelley left CTV to lead Rogers’ broadcasting division.
Burgundy to TSN… While TSN has lost hockey, they have gained Ron Burgundy. That’s right, the fake news anchor from the movie Anchorman. Burgundy, played by Will Ferrell, will join Vic Rauter in the broadcast booth for TSN’s coverage of the first draw of the Olympic Curling Trials on Sunday afternoon. Now, I love Anchorman as much as anybody, but this is a ridiculous ploy for attention. It only promotes the idea that curling needs a gimmick to draw in viewers, which isn’t true in my opinion. Not only is TSN trying this gimmick, but they are doing it at the biggest Canadian curling event on the calendar. But then again, it’s a gimmick that will work because even I will tune in to see what Ferrell knows about curling.
Grey Cup ratings… An average of 4.5 million Canadians tuned into TSN for the 101st Grey Cup from Regina Sunday evening. That makes it the fourth most watched Grey Cup ever on TSN, which is mildly impressive considering it was a blowout by halftime. A ratings peak in the second quarter exemplifies this. But isn’t so impressive when considered that it is the lowest rated Grey Cup on TSN since BBM introduced Portable People Metres to measure audiences in 2009. Ratings are down a million viewers compared to last season, despite a victory for the league’s most popular team. However, regular season CFL ratings were up 4.3% this year.