Details of Sportsnet’s New NHL Broadcast Agreement
Sportsnet officially announced their new broadcast contract with the National Hockey League this morning. And the scope of the new deal is much wider than I could have imagined when news of it first broke 12 hours ago. Sportsnet has bought rights to all nationally-broadcast NHL games for 12 seasons beginning next fall. Sportsnet also picks up rights to the NHL All Star Game and Entry Draft. Rogers will also take over operation of NHL Centre Ice and GameCentre Live in Canada. Rogers is paying $5.2 billion for rights to every game for 12 seasons. The NHL will receive approximately $300 million next season, with fees raising to $500 million by the end of the contract.
Coverage on Saturdays and Sundays will begin at 4pm Eastern. Sportsnet has exclusive national coverage on Saturdays, Sundays and Wednesdays. Sportsnet will also launch a new studio that will host all NHL on Sportsnet and Hockey Night in Canada broadcasts. As part of the deal Rogers will sub-license some Saturday night coverage to the CBC. Two games every Saturday will air on CBC, with the rest airing on Citytv and Sportsnet. This eliminates the need for regional broadcasting. Sportsnet will assume complete creative control over all Hockey Night in Canada broadcasts. This means the future for CBC’s hockey talent is uncertain. It also means that Sportsnet will have the pick of all on-air personalities at TSN and CBC for their new broadcasts. Games will air on CBC, Sportsnet, SN1, SN360, TVA, TVA Sports, TVA Sports 2, as well as other potential channels on Saturday nights.
Keith Pelley, who was key in the plans for how Sportsnet will cover the NHL, was also the head of the Olympic Broadcast Consortium’s Vancouver 2010 coverage. Sportsnet will aim to offer Hockey Night in Canada in a similar fashion with all networks pooling resources and cross-promoting. Pelley set a new standard for Olympic broadcasting in Canada and is looking to do the same for hockey. Since the Sportsnet deal with CBC only came together in the past few days the broadcasters haven’t decided which CBC on-air personalities will transfer over to Sportsnet.
Sportsnet will get to show 30 Leafs games nationally (some could air on CBC) as part of the new agreement. Sportsnet will retain 26 for regional consumption beginning in 2016, with the other 26 airing on TSN regionally. Since TSN has regional rights to 60 Jets games, the Jets will appear on Sportsnet a maximum of 22 times. It is unclear how many games for each of Canada’s other five teams will air on Sportsnet. TVA will pick up rights to 22 Montreal Canadiens games, most of which will air on their over-the-air channel on Saturday nights.
The sub-licensing deal with the CBC is one of the most intriguing aspects of the deal. The CBC will have around 320 hours of primetime hockey. That probably equates to around 50 regular season games and 50 playoff games. There is no word yet on how CBC and Sportsnet will split-up the playoffs, except that the Stanley Cup Final will air on CBC. The sub-license will last for four years; however, in a news conference Rogers Media President Keith Pelley said that he hopes the deal with CBC can extend beyond four years. The CBC and Sportsnet will also work together to acquire and broadcast other major sports properties. Sub-licensing deals are already in place for the two networks to split the Grand Slam of Curling and 2014 FIFA World Cup.
In a letter to CBC employees President Hubert Lacroix outlined what the four-year deal means for the public broadcaster. CBC will no longer assume any control over production or content, although Sportsnet will consult with them. CBC also will not make any advertising revenue from the broadcasts; however, they also are not paying Rogers or the NHL a cent to show the games. Lacroix also notes that the loss of advertising revenue will mean job losses at the CBC. These additional cuts come on the heels of CBC Sports cutting costs just two years ago due to a lack of funding.
This is a very complex deal and there are many questions that still need asked and answered. It is a complete game-changer in Canadian sports broadcasting and will result in many changes at CBC and TSN. I’ll leave the speculation, and there is lots of it, for a later date (and the comments section). I do plan to look into the effects this deal will have on all networks, but especially the CBC, in the coming weeks.