A Rouge Point

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MLB Wins Friday Night, but CFL Wins Weekend Ratings Battle

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In a rare occurance, a baseball game beat CFL Friday Night Football this past weekend; however, the 110-yard game stormed back to take the highest sports rating of the weekend. Thanks to Whitey Fisk and Bill Brioux for publicizing many of these.

CFL
BC-HAM, Oct 12, TSN: 571, 000
SSK-EDM, Oct 13, TSN: 888, 000
MTL-TOR, Oct 14, TSN/RDS: 842, 000

MLB
STL-WSH (g5), Oct 12, SN: 610, 000
DET-NYY (g1), Oct 13, SN: 730, 000
STL-SF (g1), Oct 14, SN: 389, 000
STL-SF (g2), Oct 15, SN: 448, 000

NFL
GB-HOU, Oct 14, TSN: 398, 000
DEN-SD, Oct 15, TSN: 563, 000

All numbers are BBM Canada AMA 2+

So, as you can see, baseball won head-to-head on Friday, but football (CFL and NFL) won head-to-head on Saturday and Sunday.

Not really any big surprises, but I did think STL-SF would slightly edge out GB-HOU on Sunday night. The difference was only a few percentage points and considering viewers could have watched FOX and NBC (respectively), the margin of error is probably close enough that neither truly won. Regardless, TSN’s football beat Sportsnet’s baseball two out of three nights.

The small percentage difference between the NLCS and Sunday Night Football is a completely different story than in America where the Packers-Texans game on NBC had almost triple the number of viewers as baseball on FOX.

Also of note, Felix Baumgartner’s thrilling jump to earth from over 125, 000 feet in the air attracted an averaged audience of 435, 000 on Sportsnet Sunday morning over 3 hours. That’s impressive considering the first two and a half hours were spent watching him slowly go up into the atmosphere. The audience peaked at 1.25 million as he was falling. Nearly 1.9 million viewers watched at least some of the broadcast, which shows there were a few who got bored with the long wait and gave never came back.

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Written by canadiansportsmedia

17 October, 2012 at 8:19pm

Posted in Ratings

Tagged with , , , , , , ,

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