Weekend Sports Ratings Update: July 16, 2012
A little treat for everyone this evening. I have the ratings for all 4 CFL games and all 3 Jays games over the weekend. It looks like the CFL has rebounded after a bit of a slow start. The four games on the weekend averaged just over 700, 000 viewers on TSN and RDS. That is a rebound from last week when only two games cracked 700, 000 viewers. And one game (CGY-TOR) was below 500, 000. This week three of the four games hit the 700, 000 mark, with the other nearing 600, 000.
The Jays, meanwhile, averaged 663, 000 viewers for their three game series with Cleveland. These are also up slightly from last weekend’s series against Chicago. The Jays hit a high of 758, 000 viewers on Sunday afternoon, when there wasn’t much else on for sports.
What has impressed me most overall this season is how sports ratings in general are up this summer. People (a lot of people) watched Euro 2012 on hot summer afternoon. Jays ratings are well up from last season. CFL ratings are also, at the very least, holding consistent when compared to the first few weeks of last season. That may or may not be good news for the CFL as it enters into negotiations for a new television deal. Holding steady is always good; however, last year’s ratings were down overall from 2010. While the CFL’s ratings still put it in the top-tier of Canadian sports, I’m sure a slight bump wouldn’t hurt the league’s finances a bit.
Here are all the CFL and Jays ratings for this past weekend.
CGY-MTL, July 12, TSN/RDS: 799, 000
WPG-EDM, July 13, TSN: 596, 000
BC-SSK, July 14, TSN: 707, 000
TOR-HAM, July 14, TSN: 751, 000
CLE-TOR, July 13, SN: 645, 000
CLE-TOR, July 14, SN: 586, 000
CLE-TOR, July 15, SN: 758, 000
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