A Rouge Point

I'm free to say whatever I like, if it's wrong or right it's alright

1.15 Million Watch 2012 Home Run Derby

with one comment

An average of 1.15 million viewers tuned into the 2012 MLB Home Run Derby last night on Sportsnet. Blue Jays slugger Jose Bautista lost to Prince Fielder in the final, which probably helped increase audiences over previous years. The Derby follows an upward trend for baseball on Canadian TV in 2012. It is up 23% over last year, while Blue Jays games on Sportsnet are up 22% over the same time period.

Here is Sportsnet’s press release.

MLB All-Stars weren’t the only ones hitting it out of the park last night, as Sportsnet’s broadcast of the MLB Home Run Derby Presented by Honda set a network record, attracting a record average audience of 1.15 million viewers (2+)*.

Audience levels peaked at 1.69 million viewers at 10:15 p.m. ET, as Blue Jays All-Star Jose Bautista was front and centre, swinging for the fences in the second round. Sportsnet’s coverage of the Home Run Derby aired on Sportsnet East, Ontario, West and Pacific, with record audiences tuning in to see Prince Fielder win his second Home Run Derby, with Bautista finishing second.

The 1.15 million average audience marks a 23 per cent increase over the previous highest audience of 938,000 viewers from last year’s 2011 MLB Home Run Derby on July 11, 2011.

As of the 2012 MLB All-Star break, Sportsnet is attracting an average audience of 603,000 viewers for its Blue Jays broadcasts, marking a 22 per cent increase over the 2011 season average audience at this time last year of 496,000.

About these ads

Written by canadiansportsmedia

10 July, 2012 at 7:22pm

Posted in MLB, Sportsnet

One Response

Subscribe to comments with RSS.

  1. [...] Canadian Sports Media Blog says the Home Run Derby had a big audience in [...]


What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: